Digital marketing has influenced the real estate sector significantly, just like any other industry. Digital technologies have become paramount for modern realtors to reach potential buyers. Therefore, a large percentage of real estate business houses are focusing on investing in progressive custom website development.
A high-functional website can add up to several benefits of a real-estate venture. It can help in interacting with prospective sellers and buyers, generating leads, highlighting listings, and more. As a competitor in the real estate industry, here are some of the top trends you can follow to gain your client’s ultimate trust.
Explanatory videos
Explanatory videos are one of the top trends in real estate nowadays. Realtors often need to focus on passing down plenty of intricate information to buyers. Rather than posting walls of robotic texts, you can use trendy and entertaining explanatory videos to provide crucial information. Buyers often find these videos more informative than texts and tend to invest more attention.
Full-Screen Video BG
Irrespective of how much information or photographs you provide, nothing can affect your buyers like a full-screen video. Setting up a full-screen video of your property can actually make your potential buyers stop by. Such glimpses of your video content can also increase the chances of investment by creating a positive impression in the customer psyche. You can add readable texts that talk about the details of the content on top of the video.
Readable Typography
Typography plays a huge role when you want to influence a customer’s psyche in a positive way. A real estate business website must provide ultimate clarity and readability to its customers. Bold and clear typography also helps to leave a professional impression on the buyer’s mind. It is best to use simple and prominent text styles to upload crucial real estate information to your site.
Unlimited Scrolling
When running a real estate website, it is extremely important to equip it with a systematic structure. Unlimited scrolling drives easy and sharp navigation facilities for your visitors to browse information quickly. With this feature, visitors can avoid constantly clicking each page and reach anywhere they desire with a simple scroll.
Mobile Version of Website
A solid real estate website will always demand a user-friendly mobile version of your site. Maximum website visitors and buyers explore a real estate website from their cell phones. It is one of the most convenient options for users to access your website. Therefore, you must incorporate a mobile version to meet the latest trends in real estate webpage design.
Minimalistic Layouts
If you check out the website design layouts of modern real estate sites, you will know minimalistic designs are totally in trend. Most realtors are exploring a wide range of minimalistic website designs, which are helping them maintain a formal outlook. Minimalistic website outlooks also help reduce tension among visitors browsing information in a hurry.
Ghost Buttons
The twenty-first century is a trending era for visual content. The ghost button allows you to incorporate simple yet attractive animation in your content. Viewers can often see a camera panning through the video of the property that you have uploaded. This is one of the most eye-catching trends in real estate websites.
Showing the Schedules
Whenever a buyer visits your website, they will have a lot of questions before making a purchasing decision directly. Therefore, many real estate sites include schedule-showing tools on their websites. This feature will allow potential investors to interact with your company at a convenient time and pace. It is surely a boost to attracting more traffic and boosting conversions.
Concealed Menu Bars
When you think of a menu bar, a range of buttons pops up in your mind. But the modern trend in real estate website design discards such complicated layouts. A concealed or hidden menu indicates adding navigation options underneath the primary layout. Such a design approach helps in keeping the overall look of your landing page clean and yet allows your visitors to explore advanced web features.
Simplistic Search Bars
Nobody likes complications when they are in a hurry to search for information they are looking for. Real estate sites are different from usual shopping sites. As an estate business provider, you need to understand the urgency or sincerity of a buyer. Setting up a clean and big search bar on your landing page will provide ultimate convenience to your website visitor while browsing.
However, one of the primary objectives of a real estate website is to establish trust in the buyer’s mind. Buying a property can be a major decision. The above-mentioned custom website development trends will help your company stand out among your neighbour competitors. Whether you aim to make a simple design or a bold and catchy layout, these trends will do the needful.
Looking for an Website Design Company in Dubai to help you design and rank on the first page of Google? We have helped businesses from Dubai to Abu Dhabi reach more people online with data driven strategies.
50+ Five Star Google Reviews – DWD | Website Design Dubai | Web Design Company