The internet has made it much easier for people to find products they need and have been looking for a while. Back in the day, finding something you wanted was not that easy. You could spend hours visiting one departmental store after another but might not get what you had been looking for. Now, the internet has made the process of tracing something you wish to have a lot more convenient.
Imagine you are looking for chocolate with a distinctive flavour. All you need to do is enter the right keywords on your favourite search engine and in a second, a plethora of search results will appear. You might just not get what you are looking for but also have multiple options to choose from.
Sometimes, people find what they have been looking for on the internet but then, they are not sure if they can spend their hard-earned money on it. Everything about a product could spell perfection but you could have the fear in your heart about it not living up to your expectations or it having some quality-based issues.
Embedding Google Reviews to Your Website – Here’s How You Get It Done
The one thing that could give you the confidence to buy the product is the reviews posted online. If the reviews for a product are overwhelmingly positive, you will feel confident about making the payment and acquiring it. When a large number of people say good things about a particular product, there is a good possibility of it meeting certain standards.
The kind of impact online reviews have on the psyche of the consumer cannot be denied. That is the reason companies remain very conscious about the reviews posted about their products and services online. A lot of brands spend a lot of money in hiring digital marketing companies and seeking their help in online reputation management.
If a company has positive reviews online, that is a good enough reason for it to feel joyful. The next step would be to do something that would maximize the viewership of those reviews. A good way to do that would be to get the reviews embedded on your official website. The more the number of people who see the reviews, the higher the chance of them becoming your customers.
When Google reviews feature on your website, they will lead to higher conversions and an increase in revenue. Through these reviews, potential customers will get to know that a large number of people use the products or avail the services provided by your company and think well of them. When they see a good number of people trusting your brand, they will want to place their faith in it as well.
Embedding Google Reviews On Your Website
Once a business realizes the different ways in which it can benefit by embedding Google reviews on its website, it would want to take some steps to get this done. If you are not sure how to go about it, you could reach out for some guidance. You could take the help of an agency offering website design services in this regard.
You must remember that copy-pasting the reviews and putting them on your website would not be the right thing to do. Google search engines would flag them as inappropriate or duplicates and this would get you into a lot of trouble. You should embed the reviews on your official website using the right procedure and methods.
Here are some of the ways in which you can go about embedding Google reviews on your website:
Taggbox
Using the Taggbox Widget is one of the simplest and best ways to embed Google reviews on your website. To use this method, you need to first have a Taggbox Widget account. After creating an account, you choose the option which enables you to ‘Add Social Feeds’. When it comes to choosing the ‘source’, you have to opt for Google.
When a pop-up appears, you have to choose ‘My Places’. Once you do this, the widget will collect reviews from the company’s Google My Business account. Once you click on the option ‘Create Feed’, you will get the option to choose the reviews that you would want to be featured on the website. If there are some paid negative reviews posted by your competitors, you could ignore them and choose the ones that are genuine and positive.
Taggbox is one of those platforms that enables you to customize or decide how the reviews will be put up on your company’s website. You can choose from a plethora of backgrounds, styles and pop-ups. You can choose the font in which the text will be seen. You can do all that you need to do to ensure the reviews match the design of your website.
Elfsight
When it comes to embedding Google reviews on their website, a lot of companies are opting for Elfsight. This particular tool has a reputation for being simple and visually driven. If an entrepreneur plans to do everything on their own and has limited experience with technology, this is the tool they need to use. While using this tool, you would not need any custom development support.
To use this widget tool to embed Google reviews on your website, you should first create an Elfsight account in your name. After this, go to the ‘Applications’ tab and choose the option to get the widget configured for Google reviews. The next step involves selecting a template that you would prefer.
On Elfsight, you will come across a wide range of templates that you can also preview before usage. You should ideally opt for a template that would complement the design of your website and appeal to your potential customers as well. Once you choose a template, you need to click on the ‘Continue With This Template’ option.
While using Elfsight, you get two options to include a review source. If you opt for the first method, you will be required to share the credentials of your company in the Search field of the ‘Source’ tab. Once the results appear, you have to choose your business name as a source. To use this option, your business needs to have a physical address.
The platform gives you the freedom to get the review widget customized with the help of multiple layouts and different colour schemes. After completing all these steps, you need to click on the ‘Add to Website’ option. You will see a pop-up window appearing with an embedded code. Now, all you need to do is copy the code and get it pasted on your company’s website.
Conclusion
While getting their website designed, companies spend a lot of time, effort, and energy. They do a lot of things to ensure a large number of people visit their website. However, if you do not embed Google reviews on your company’s website, you will not see a lot of conversions. It is one of the most effective ways to promote your business and create a sense of trust in your potential customers through your website.