Every business today, regardless of its size, needs a user-friendly website. When it comes to website design for startups in Dubai, Abu Dhabi and the UAE, a website turns out to be even more useful – it helps build credibility and attract new customers. However, only building a website won’t help. It has to be a responsive, intuitive, and compelling one. This post walks you through strategies to help you build a top-of-the-line, value-driven website. Keep scrolling…
Define Brand Identity
Before getting a website, businesses should clearly define their brand identity. This is important because when you define your business’s core values, your visitors understand how you differ from your competitors. Besides picking a logo, you should put effort into blending visual storytelling with emotional connections.
Remember, it’s never been about selling a product or service. The true objective of a startup website is to share a narrative with the business’s audience. Here, your potential customers are the protagonists, and your brand supports their expectations.
To make the most of this opportunity, businesses should highlight their unique selling points while telling an interesting brand story. This will help develop a brand identity that can further relate to your visitors on a personal level.
Be Consistent
When building your business website, pay attention to consistency. In fact, consistency will drive your brand’s identity. Hence, the design colours and logo should align with each other. They should convey the same story across different platforms. That way, you can make a brand style guide for your audience. Wherever they come across that definite style, they will understand this content is unmistakably yours.
Pick up the Domain
Once you have figured out how to create a brand identity, go ahead and choose a proper domain name. It should reflect your brand identity and connect easily with your audience. Remember, brainstorming domain names is one of those secret strategies to keep your startup’s online presence ahead in the race.
When choosing a domain name, startups should be mindful of the extensions. Indeed, the traditional .com is familiar and credible. However, they may not always be available. In such scenarios, go for .net, .org, or niche extensions, which could closely align with your brand identity. At the end of the day, it’s all about balancing accessibility and uniqueness.
Selecting a Hosting
When carrying out website design for startups, it’s important to invest time in choosing a hosting service. The job is a little technical, and you may take professional help to get it done smoothly. Good hosting guarantees hassle-free website performance, which can improve user experience and your brand’s online reputation.
Contrary to popular belief, getting hosting is not only about securing a digital space. Instead, it’s about getting a space that sets the stage for a fantastic user experience. Here’s what businesses should pay attention to when choosing a hosting:
- Scalability options
- SSL protection
- Performance
- Reliability
Proceed only when you can guarantee that the chosen hosting scores well in the abovementioned parameters.
Choosing User-Centric Designs
Only a good domain and hosting won’t get the ball in your court. It’s equally important to choose an intuitive design. Your website should look good and effortlessly respond to your user’s needs. Make sure every element has a purpose.
Besides, try to enhance engagement and boost accessibility. There should be clear call-to-action buttons and strategic use of white space. This is not to give your content enough space to spread but to make things more digestible. Let your users explore, engage, and decide.
But how do you understand if the design has hit the mark? Simply follow the below checks:
- Conduct user testing
- Ask for feedback
- Analyse the gathered feedback
Now, you can adjust your design according to the suggestions you have received. If you feel lost, go ahead and seek help from a professional web development company.
Take Care of Responsiveness
Nowadays, mobile traffic generally surpasses desktop traffic. After all, how can a startup neglect the voluminous user attention coming from mobile devices? A mobile-friendly design guarantees engagement and accessibility on the go. So, make a responsive website that perfectly adapts to every screen size.
This guarantees your content is visible and your images are properly loaded. Most importantly, the CTA buttons are clickable. Obviously, anyone would love to browse a website that doesn’t push one to zoom in or scroll horizontally. This freedom is desirable because it guarantees a seamless experience.
Moreover, Google also prefers mobile-friendly websites. This eventually boosts visibility and helps generate more organic traffic. If your startup website is not mobile-friendly, it’s putting a 50% higher conversion rate at stake. Moreover, there are risks of damage to brand reputation. Would you let that happen?
Aim for Speed Optimisation
Millennials and Gen Zs are speed aficionados – they won’t wait more than 5 seconds to load the website. If your startup website takes too long to load, they will most likely leave before even glancing at your content. A delay of even 1 second can damage your conversions. Moreover, Google also prioritises website speed when determining search engine rankings.
Given that, be extra careful when optimising images and using the browser cache. To boost the speed, try minimising code. Focus deeply on performance from the get-to-go if you don’t want to lose customers because of long load times.
Clear and Concise Messaging
Keep the message clear – users hardly have the time to decode your secret brand language. They should clearly understand who you are and what you offer within seconds after landing on your website. Strictly avoid jargon and overly complicated language. Frame easy-to-read, straightforward sentences that talk about the brand’s value proposition.
Your potential buyers visit your website to find information easily. If you overwhelm them, they will bounce back to the SERP and probably won’t come back ever again. As a startup, it’s pretty convenient to withstand such a process. So, keep everything clear, including the call to action. Buttons with pushing calls like ‘Get started/Contact us’ should strategically appear throughout the website.
Finally, go ahead and implement SEO strategies to rank the site. They include link building, keyword optimisation, etc. You should also integrate social media to get more traffic. Today, more than 54% of users scour social media for product research, so it’s important to incorporate social media.
If all that looks too tricky to execute, leave the job to a certified and reliable web design company in Dubai, UAE. Such a company can bring you the best results. Good luck!